Youth 4 OSH: Occupational Safety and Health for Young Workers and Young Employers in Global Supply Chains—Building a Culture of Prevention is a project of the International Labor Organization (ILO) that seeks to address the lack of awareness of workplace safety and worker rights by developing a range of relevant, practical, and user-friendly tools and strategies.
The goal of the project is to reduce workplace injuries, fatalities and occupational diseases through preventative safety actions by young workers and young employers in Indonesia, Myanmar, Philippines and Vietnam.
To promote the Youth4OSH campaign, ILO put out a call to develop a graphic identifier that will represent the external and online image and purpose of the project’s communication platform. Given that the identified target audiences come from different contexts, the proposed creative strategy was for the design to appeal to the youth but also engage institutional-level actors.